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A Kyiv Studio Places Its Wager on the Vertical Drama

Holywater was not founded as a TV business. Bogdan Nesvit and Anatolii Kasianov founded the studio in 2020 in Kyiv, Ukraine, and its lineup to this day reads more like a mobile entertainment lab than a streaming platform. My Passion covers books, vertical-micro-drama My Muse handles AI, and FreeBits completes the lineup alongside My Drama. It is telling that the lineup is so spread out, because it shows a business that sees video as one consumer product among several rather than its entire identity. Eventually, it put its wager on the vertical drama, a format that began in China as duanju and is framed 9:16 for an upright phone. The groups behind the sector’s largest players were Chinese and Singaporean, making this a daring market for a small Ukrainian firm to enter.

Spring 2024 and the Debut of the My Drama App

During spring 2024, the My Drama app went live, although the exact date hinges on which record you believe. The launch timing differs by source: TechCrunch placed it in April, Google Play lists March 13, 2024, and the App Store lists May 9, 2024. Judging by the difference between those store dates, Android likely came first and the iPhone version arrived about two months later. From the start, the slate relied heavily on the genre’s best-loved tropes. Initial titles like The Shy Beauty and the Billionaire Beast and Love Captive to a Mafia Boss reveal most of what you need to know about the tone just by their names. The partner it would soon be producing them with, not the stories themselves, is what ultimately set the company apart.

Fox, $22M in Funding and a Webby Win

My Drama ceased to be just a startup curiosity in October 2025. An equity stake in Holywater was taken by Fox Entertainment, and the agreement carried a commitment to produce more than 200 vertical titles over two years. Billionaire Blackmail, Bound by Obsession and My Heart’s Offside are some of the Fox-produced titles on the service. In January 2026, three months later, Holywater pulled in $22M in a round led by Horizon Capital. On its App Store listing, the company displays another credential: a Webby Award for Best Streaming Service from 2025. Combined, those milestones give My Drama something few rivals can claim: a major American studio serving as both shareholder and producer.

My Drama at a Glance

For anyone who only has a minute, the table below is the quick version of the story. First-time viewers will find the ownership, legal, platform and pricing details that matter most to them collected here. All prices are taken from the US App Store as of September 2026. Country, platform and promotion all affect them, so treat them as a guide rather than a firm quote. If you ever need to contest a charge, it helps to know that the legal entity you deal with depends on where you live. On Google Play, where the install figure comes from, the app lists 5M+ downloads.

What Watching on My Drama Feels Like

The basic experience mirrors the one the entire category is founded on. In this genre, episodes typically run a minute or two before a cliffhanger pushes you toward the next one, and they are vertical, sized for a phone held upright. Since series often run anywhere from 20 to 100 episodes, a single story can quietly swallow an evening in short bites. The range of screens it supports is where this drama app really sets itself apart. Besides iPhone, iPad and Android, it is listed for Apple TV on tvOS 18 or later and for Vision Pro. By comparison, ReelShort’s App Store listing shows no Apple TV version at all, so this big-screen option is less common than you might expect. A 9:16 frame will never fill a widescreen TV, but the option converts a solo phone habit into something a couple can enjoy together.

Holywater’s own early productions and the growing Fox slate share the library, which blends the two. Titles like Billionaire Blackmail and Bound by Obsession show that the Fox releases stick close to the genre’s familiar formula. Here, the candid caveat is scale. With 5M+ installs on Google Play, the app has a fraction of the 100M+ that ReelShort, DramaBox and ShortMax each show. That gap places My Drama in 2026 as a well-financed challenger rather than the category leader.

Pricing: How Much My Drama Costs in 2026

The headline figure is the weekly pass, one of three ways Holywater sells access. “My Drama: Full Access” runs about $19.99 per week in the US App Store as of September 2026. ReelShort, ShortMax, DramaWave and GoodShort list their weekly passes at about the same price in the same store, so My Drama sits level with them. Coin packs, used to unlock individual episodes, range from roughly $4.99 to $24.99. A separate Premium tier is listed at roughly $4.99 to $9.99, so lighter viewers have cheaper entry points than the full pass. The weekly subscription auto-renews until you cancel it, like its rivals’ plans. The figure on your own device may be different, since prices vary by country, platform and promotion. Four renewals of a $19.99 weekly pass come to about $80 a month, so do the math before you commit.

Terms Worth Knowing Before You Pay

Most viewers pay less attention than they should to the fine print in My Drama’s terms of use. Since coin purchases are final, there is no easy refund if a series disappoints after you unlock it. Coins are also forfeited after 12 months of inactivity, which means a balance you ignore for a year can simply vanish. Purchases made on the web are labeled non-refundable except where the law requires otherwise. In the EU and UK, there is a 14-day right of withdrawal, which reflects the consumer rules in those markets. Crucially, the terms state plainly that deleting the app does not cancel your subscription. To cancel on an iPhone, head to Settings, then your name, then Subscriptions; on Android, use the Subscriptions menu in Google Play. Holywater does not handle refunds for store purchases; Apple or Google does.

It also pays to know exactly who stands on the other side of the contract. XOLY LIMITED, a Delaware company, covers US users, while everyone else contracts with Holy Water Limited in Nicosia, Cyprus. One more warning applies here as much as to any vertical drama app. Any site promising modded APKs, unlimited coins or free coin generators is unofficial, and it is not a safe way to watch anything. When the price seems too high, the right step is cancelling the pass; do not go hunting for a hack.

Verdict: A Challenger With Hollywood in Its Corner

On install counts, My Drama is not even close to being the biggest vertical drama app. A Kyiv founding story, a Fox equity partner signed up for more than 200 titles, fresh funding from January 2026 and a Webby on the shelf make up the uncommon combination it offers instead. The practical upside for viewers is Apple TV support, a feature ReelShort, for one, does not list. The downside is the same one that plagues every rival, namely a weekly pass of around $19.99 that renews quietly in the background. When the largest claimed library is all you want, ShortMax, with its 50,000+ dramas, is the more obvious choice. Viewers who want Fox-produced romance and the option to watch on a television will find that the My Drama app deserves a place on the home screen. Whichever you pick, cancel through your store account rather than trusting the delete button, and set a reminder the day you subscribe.